We are always here for a fashion moment, and honey, THIS IS IT! Our mouths were wide open drooling over each and every outfit!
What Is The Tea?
As much of the fashion industry retreats from extended sizing at the premium level, Full Beauty Brands is moving decisively in the opposite direction. The company announced the relaunch of 11 Honoré — the pioneering luxury label dedicated to plus-size women — and named Academy Award–winning actress Da’Vine Joy Randolph as the brand’s ambassador.
The move represents a deliberate strategic investment in a category that remains dramatically underserved despite sustained demand and significant purchasing power. Backed by Full Beauty and operating under the ELOQUII brand umbrella, 11 Honoré returns not as a revival of the past, but as a reimagined luxury house built specifically for sizes 10–28.
Originally launched as a high-end designer marketplace exclusively serving extended sizes, 11 Honoré quickly became the destination for women seeking true style parity in luxury fashion. Yet as designer participation in extended sizing declined across the broader industry, access to premium options narrowed significantly.
Rather than accept that contraction, Full Beauty chose to build.
First, Let’s Go Back!
11 Honoré launched in 2017 as a groundbreaking luxury platform bringing designer fashion to plus-size consumers…something the industry had largely ignored. Then, In 2022, it was acquired by Dia & Co, with the goal of combining luxury fashion with a broader, size-inclusive retail experience. Shortly later, in 2023, Dia & Co was acquired by FullBeauty Brands, a parent company known for more mass-market plus retailers. After that transition, 11 Honoré’s presence quietly faded with no new drops or major activity, leaving many wondering if the brand was gone for good. Fast forward to now, in 2026, 11 Honoré is back with a relaunch. Returning as a more focused, in-house brand starting with a luxury capsule collection, signaling a new chapter and renewed commitment to high-end plus fashion.
A Word From Julie Carnevale – Brand Lead Of 11 Honoré.
“When much of the industry stepped back from extended sizing at the premium level, we saw a clear opportunity — and responsibility — to step forward,” said Julie Carnevale, Brand Lead of 11 Honoré. “The demand has never disappeared. The product simply has.”
What Are The Goods?
The relaunch debuts with a 15-piece, limited-edition evening capsule designed in-house under Yesenia Torres, Creative Director at ELOQUII. The collection emphasizes elevated fabrication and couture-level detailing, including silk, chiffon, crepe, and specialty trims such as ostrich feathers. Produced with high-end factory partners known for exceptional craftsmanship, the capsule features sculptural silhouettes, fluid draping, and architectural construction — delivering true runway sensibility in extended sizes.
“After more than a decade designing exclusively for plus-size women, this relaunch feels deeply personal.
This customer has always had the taste, the lifestyle, and the means to participate in luxury.
What has been missing is product that genuinely meets her expectations.
With 11 Honoré, we are delivering that level of intention and quality.”
Yesenia Torres
The Beauty Rocking The Garbs
Da’Vine Joy Randolph embodies that intention. As one of the most celebrated actresses in the world, she has navigated fashion’s most visible red carpet moments — often in an environment where few luxury houses offered designs in her size. Her partnership with 11 Honoré reflects both aspiration and lived experience: women who confidently occupy elite spaces yet have historically been denied equal access to the luxury fashion experience.
“I was drawn to the intention behind 11 Honoré,” said Randolph. “Luxury should never be conditional. Craftsmanship, fit, and elegance should be available to women as they are — not as an afterthought.”
Da’Vine Joy Randolph
The 11 Honoré evening capsule will be available in limited quantities exclusively at ELOQUII.com beginning March 12, 2026. Prices range from $229 to $799 USD. A newly redesigned digital experience presents the collection through an elevated, editorial lens, reflecting the atelier-level care behind each piece.
HAPPY SHOPPING, Babes xo
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